COC CUBE 2021 Spring / Sumer COLLECTION
Work Project: Branding for a fashion brand – COC CUBE.
Contributions: Graphic Design / Poster / Logo / Layout / Typography / Stickers / Pin / Photography / Gif
“MEME”
MEME are some interesting pictures, funny faces with some short text, and we can find them on the internet. Based on this cultural atmosphere, I tried to use a more fragmented structure to present the "MEME", and incorporated more symbolic graphics and symbolic emotions in my design. At the same time, I used a more innovative and rare way to express my design ideas.
LOGO
MEME gives a me feeling of relaxed and makes me want to have fun. So I want this logo be joyful and energetic. I transform the shape of “M“ a little bit, add two little circle on the top of the “e“, make it looks like a face, and add a tone on the top of the “m“. Try to make the logo match the feeling of MEME. And most of MEME are from internet. So I add some elements from internet on the background, like on the right top of the first “M“, that’s what we can see when we use pen tool in Adobe Illustrator, make “M“ more dynamic. And the purple lines on the left top, the selected box on the right bottom, they are both from Adobe Illustrator.
POSTER
MEME gives me another feeling of chaos and diversified, because MEME is from different culture, language, movie and animation. For the first two posters, I choose some elements from our real life, put them together, layout them, also remain some clean space. And I translate MEME to different language. So it can match the meaning of MEME.
The last poster is to show products, most products are clothing. So I used the same way like the first one to highlight the details of clothing, and remain other elements.
STICKERS & PINS
Stickers and pins will come with packages together, and it’s free. So customers may have good impression of brand.
PROMOTIONAL POSTER & LOOKBOOK
Here are some gifs. I fill the clothing with plastic paper and newspaper, make it looks like a real person wear it. And take picture of different angles, then edit them in Adobe After Effects. Make it turn around. This is my way to show the clothing, and also match the meaning of MEME.
